Agency Strategic Plan
11/23/2009   4:20 am
Jamestown 2007 (400)
Biennium: 2008-10
Mission and Vision

Mission Statement
Jamestown 2007 mission is to plan and produce events to commemorate the 400th anniversary of the founding of Jamestown, the first permanent English settlement in the Americas.
Vision Statement
Jamestown 2007 will produce commemoration events in a way that highlights the legacies of Jamestown, reflects the diversity of the cultures that came together in the first permanent English settlement, includes the planning and mission of key partners and stakeholders, and achieves the goals set forth by the Virginia legislature: to increase tourism, improve economic development opportunities and improve educational awareness of the significance of Jamestown.
Executive Progress Report

Service Performance and Productivity
  • Summary of current service performance
    Jamestown 2007 is a sub-agency of the Jamestown-Yorktown Foundation (JYF) created in 1997 to plan and implement commemorative events marking the 400th anniversary of the founding of Jamestown, the first permanent English settlement in the Americas. From 1997 through 2004, the agency focused on developing the structure of the commemoration including recruiting volunteer board and committee leadership, conceptualizing the signature events, creating strategies to achieve the goals of the commemoration, forging partnerships with appropriate public and private organizations, seeking corporate sponsorships and building a staffing plan. By the beginning of 2005 a new phase of the commemoration work began with the movement from planning to implementation. Prosody Creative Services was retained through Jamestown 2007’s private affiliate to produce the Godspeed Promotional Sail, the Yorktown 225th Anniversary, the National Teach-In and Anniversary Weekend. Other partnerships and consultants have been or are being selected to perform key roles in implementing the other signature events.
  • Summary of current productivity
    Jamestown 2007 has a staff of 11 (one position unfilled) and is recruiting for four additional positions in response to an increasing workload as the commemoration nears. This staffing level in significantly under the agency’s projected level for the commemoration. Two major Founding Colony Sponsors (Norfolk Southern Corporation and Colonial Williamsburg Foundation) have been recruited and each will invest $3 million in the commemoration. Talks are active with additional corporations. Forty-seven (47) state and national businesses, educational organizations, professional associations, and public agencies have been recruited as partners for the commemoration. One hundred eighteen (118) communities have been approved as official Jamestown 2007 Communities.
Initiatives, Rankings and Customer Trends
  • Summary of Major Initiatives and Related Progress
    The signature events being implemented include, the Godspeed Promotional Sail, the Yorktown 225th Anniversary, the National Teach-In, the England Event, the African-American Event, Anniversary Weekend, Smithsonian/National Capital Events, the American Indian Event, and the Democracy Forum. The JYF special exhibition, "The World of 1607", will feature artifacts from all over the world during the commemorative period, is also being funded.

    Jamestown 2007, through its private arm, Jamestown 2007, Inc., has signed a second phase contract with Prosody Creative Services to produce four of the major signature events. Another agreement has begun with Velocity, a national sponsorship sales organization, to serve as sales agent for the commemoration. By Fall 2005, a national public relations/marketing firm will be contracted. Additionally, monthly meetings are held with Virginia Tourism Corporation staff to coordinate promotional efforts.
  • Summary of Virginia's Ranking
    Not applicable
  • Summary of Customer Trends and Coverage
    Over 90% of the Virginia population is included in the 2007 Community Partner Program. The Godspeed Promotional Sail will occur in six metropolitan area ports on the East Coast of the United States with a combined population of more than 40 million. One purpose of this endeavor is to spur tourism to Virginia during 2007, thereby increasing customer base. The England Event and Democracy Forum are designed to generate international attention to the commemoration.
Future Direction, Expectations, and Priorities
  • Summary of Future Direction and Expectations
    The next 26 months will be an intense period of production and marketing of commemorative events and recruiting additional sponsorships. Particular concentration areas will be activating the partner organizations and fulfilling sponsorship requirements.
  • Summary of Potential Impediments to Achievement
    The major threat to the success of the commemoration is the challenges of sponsor recruitment.
Service Area List

Service Number Title
400 502 02 Commemorative Attraction Management
Agency Background Information

Statutory Authority
In 1996, the General Assembly amended §23-292 of the Code of Virginia, to establish the Jamestown-Yorktown Foundation as the Commonwealth's authorized agency to "to perform the following actions directly related to the planning, coordination and implementation of the celebration of the 400th anniversary of the founding of Jamestown in 1607:
1. Solicit and accept donations of materials and services to defray expenses;
2. Retain all non-general funds including interfund transfers heretofore transferred to central agencies for expense reimbursement and identified savings;
3. Procure any goods and services with minimum requirements associated with the maximum delegated authority available to any state agency or institution in the executive branch;
4. Consider all position levels, which may fluctuate depending upon workload and funding availability, for reference only;
5. Receive assistance and advice from state agencies and institutions without charge; and
6. Contact international, national, interstate, regional, and other state and local elected and appointed officials."
This authority expires July 1, 2008.

Customers
Customer Group Customers served annually Potential customers annually
The national and international observers and celebrants of the 400th Anniversary Commemoration of the first permanent English settlement at Jamestown. 2,000,000 40,000,000

Anticipated Changes To Agency Customer Base
The period to provide products and services to the commemorative customer base will pass as of December 31, 2007 with the final report of activity due by June 20, 2008.

Partners
Partner Description
Jamestown 2007, Inc. Jamestown 2007, Inc., is a non-profit organization created to assist with the attraction and investment of private funding to support 2007 events and programming. Officers of the corporation include: President- Thomas K. Norment, Jr.; Vice President and Secretary- Colin G. Campbell; Treasurer- Stuart W. Connock; and Frank Atkinson.
Products and Services
  • Description of the Agency's Products and/or Services:
    The agency's products are the signature events, community programs, and special activities and programs commemorating the 400th anniversary of the first permanent English settlement at Jamestown.
  • Factors Impacting Agency Products and/or Services:
    The level of funding will dictate the number and scope of the programs and signature events.
  • Anticipated Changes in Products or Services:
    At the conclusion of the commemorative period, the mission of the agency will have been successfully completed, and, the statutory authority of the agency will expire.
Finance
  • Financial Overview:
    Jamestown 2007 funding sources are general funds (4%) and non-general funds (96%) for operating needs. Public and private donations and grants provide the resources neccesary to plan and implement the commemorative signature events.

    Jamestown 2007 receives funding from the Virgnia 400th Anniversary Fund (V400) a special non-reverting fund. Each fiscal year, the Department of Motor Vehicles transfers up to $4,000,000 from a one-dollar annual registration fee on pickup or panel trucks and motor vehicles.
  • Financial Breakdown:
    FY 2009    FY 2010
      General Fund     Nongeneral Fund        General Fund     Nongeneral Fund  
    Base Budget $241,460  $6,280,565     $241,460  $6,280,565 
    Change To Base    $1,862,818  $46,676     $1,265,336  $46,676 
               
    Agency Total $2,104,278  $6,327,241     $1,506,796  $6,327,241 
    This financial summary is computed from information entered in the service area plans.
Human Resources
  • Overview
    As of July 1, 2006, the Jamestown 2007 Office has an authorized maximum equivalency level (MEL) of 27 to specifically support activities associated with the 2007 commemoration. The positions directly contribute to commemorative attraction management. All 27 positions have a limited duration status with the majority terminating by the end of fiscal year 2008.

    The temporary Jamestown 2007 administrative office is located in the City of Williamsburg, Virginia. The work performed by the staff is national in scope and heavily involves the development of partnerships, special events and programs throughout the country to honor the 2007 commemoration.

    The Jamestown 2007 Office collaborates directly with the JYF on several aspects of commemoration planning. Administrative support (e.g., human resources, financial) for the Jamestown 2007 Office is provided by JYF. Numerous local events and programs planned by Jamestown 2007 staff will be coordinated with and held at JYF museums.
  • Human Resource Levels
    Effective Date 7/1/2006    
    Total Authorized Position level 27    
    Vacant Positions 11    
    Current Employment Level 16.0    
    Non-Classified (Filled) 0    
    Full-Time Classified (Filled) 16    breakout of Current Employment Level
    Part-Time Classified (Filled) 0    
    Faculty (Filled) 0    
    Wage 1.9    
    Contract Employees 4    
    Total Human Resource Level 21.9   = Current Employment Level + Wage and Contract Employees
  • Factors Impacting HR
    Recruitment and retention of a highly competent workforce leading and during 2007: Recruitment and retention of key positions to assure continued momentum through 2007 will be very challenging since all positions end by June 2008. Development and implementation of incentives for retention through the end of the commemoration will be of a top priority to human resources.
  • Anticipated HR Changes
    A number of human resources issues are anticipated near the end of the commemorative period . These issues include providing career support for positions ending, maintaining staff morale, re-training, severance packages, reorganizations and employee assistance.
Information Technology
  • Narrative overview of the current state of IT in the agency:
    Jamestown 2007's network is part of JYF (see Agency 425). Off-the-shelf software, Office 2000, is the primary software application used by the agency.
  • Narrative description of the factors impacting agency IT:
    The VITA transition is the primary factor that might impact IT needs for the agency. Special events may require unique data or telecommunication needs due to press or dignitary attendance.
  • Describe any anticipated or desired changes to agency IT:
    There are no major IT changes anticipated. Agency will be dissolved after FY2008.
  • IT Current Services:
    Cost - Year 1 Cost - Year 2
    General Fund Non-general Fund General Fund Non-general Fund
    Projected FY2010 VITA Service Fees $0 $0 $0 $0
    Changes (+/-) to VITA
    Infrastructure
    $0 $0 $0 $0
    Estimated VITA Infrastruture $0 $0 $0 $0
    Specialized Infrastructure $0 $0 $0 $0
    Agency IT Staff $0 $0 $0 $0
    Non-agency IT Staff $0 $0 $0 $0
    Other Application Costs $0 $0 $0 $0
    Agency IT Current Services $0 $0 $0 $0
    Comments:
    [Nothing entered]
  • Proposed IT Investments
    Cost - Year 1 Cost - Year 2
    General Fund Non-general Fund General Fund Non-general Fund
    Major IT Projects $0 $0 $0 $0
    Non-major IT Projects
    From $100,000 - $1 Milliona Total Cost
    $0 $0 $0 $0
    Non-major IT Projects
    Below $100,000 Total Cost
    $0 $0 $0 $0
    Major IT Procurements - Stand-alone $0 $0 $0 $0
    Non-major IT Procurements - Stand-alone $0 $0 $0 $0
    Total Proposed IT Investments $0 $0 $0 $0
  • Projected Total IT Budget
    Cost - Year 1 Cost - Year 2
    General Fund Non-general Fund General Fund Non-general Fund
    Agency IT Current Services $0 $0 $0 $0
    Total Proposed IT Investments $0 $0 $0 $0
    Agency Projected Total IT Budget $0 $0 $0 $0
Appendix A - Agency's information technology investment detail maintained in VITA's ProSight system.
Capital
  • Current State of Capital Investments:
    [Nothing entered]
  • Factors Impacting Capital Investments:
    [Nothing entered]
  • Capital Investments Alignment:
    [Nothing entered]
Agency Goals

Goal 1

Promote an increase in tourism to Virginia communities.

Goal Summary and Alignment

The commemorative events will attract tourists to Virginia who will rent hotel rooms and shop in Virgina.

Goal Alignment to Statewide Goals
  • Be a national leader in the preservation and enhancement of our economy.
  • Be recognized as the best-managed state in the nation.
  • Protect, conserve and wisely develop our natural, historical and cultural resources.
Goal 2

Stimulate economic development opportunities for participating Virginia 2007 communities.

Goal Summary and Alignment

The Virginia 2007 Community Program and commemorative events throughout the Commonwealth will create opportunity for multiple communities to benefit from the 2007 commemoration activities.

Goal Alignment to Statewide Goals
  • Be a national leader in the preservation and enhancement of our economy.
  • Protect, conserve and wisely develop our natural, historical and cultural resources.
Goal 3

Produce programs and events that educate Americans and others of the significance of the Jamestown legacies.

Goal Summary and Alignment

Educational programming is a central element of planned commemorative event.

Goal Alignment to Statewide Goals
  • Protect, conserve and wisely develop our natural, historical and cultural resources.

Service Area Strategic Plan
11/23/2009   4:20 am
Jamestown 2007 (400)
Biennium: 2008-10
Service Area 1 of 1
Commemorative Attraction Management (400 502 02)
Description

"
Background Information
Mission Alignment and Authority
  • Describe how this service supports the agency mission
    There is a one-to-one relationship to the agency and its mission.
  • Describe the Statutory Authority of this Service
    In 1996, the General Assembly amended §23-292 of the Code of Virginia, to establish the Jamestown-Yorktown Foundation as the Commonwealth's authorized agency to "to perform the following actions directly related to the planning, coordination and implementation of the celebration of the 400th anniversary of the founding of Jamestown in 1607:
    1. Solicit and accept donations of materials and services to defray expenses;
    2. Retain all non-general funds including interfund transfers heretofore transferred to central agencies for expense reimbursement and identified savings;
    3. Procure any goods and services with minimum requirements associated with the maximum delegated authority available to any state agency or institution in the executive branch;
    4. Consider all position levels, which may fluctuate depending upon workload and funding availability, for reference only;
    5. Receive assistance and advice from state agencies and institutions without charge; and
    6. Contact international, national, interstate, regional, and other state and local elected and appointed officials."
    This authority expires July 1, 2008.
Customers
Agency Customer Group Customer Customers served annually Potential annual customers
The national and international observers and celebrants of the 400th Anniversary Commemoration of the first permanent English settlement at Jamestown. The national and international observers and celebrants of the 400th anniversary commemoration of the first permanent English settlement at Jamestown. 2,000,000 40,000,000

Anticipated Changes To Agency Customer Base
[Nothing entered]
Partners
Partner Description
[None entered]
Products and Services
  • Factors Impacting the Products and/or Services:
    [Nothing entered]
  • Anticipated Changes to the Products and/or Services
    [Nothing entered]
  • Listing of Products and/or Services
    • The signature events of the 400th anniversary of the first permanent English settlement at Jamestown.
Finance
  • Financial Overview
    Jamestown 2007 funding sources are general funds (4%) and non-general funds (96%) for operating needs. The agency receives funding from the Virginia 400th Anniversary Fund (V400) a special non-reverting fund.

    In each fiscal year, Jamestown 2007 may receive up to $4,000,000 of V400 funds from the Department of Motor Vehicles from a one-dollar annual registration fee on pickup or panel trucks and motor vehicles.
  • Financial Breakdown
    FY 2009    FY 2010
      General Fund     Nongeneral Fund        General Fund     Nongeneral Fund  
    Base Budget $241,460 $6,280,565    $241,460 $6,280,565
    Change To Base $1,862,818 $46,676    $1,265,336 $46,676
               
    Service Area Total   $2,104,278  $6,327,241     $1,506,796  $6,327,241 
Human Resources
  • Human Resources Overview
    [Nothing entered]
  • Human Resource Levels
    Effective Date 7/1/2005    
    Total Authorized Position level 27    
    Vacant Positions 17    
    Current Employment Level 10.0    
    Non-Classified (Filled)    
    Full-Time Classified (Filled) 10    breakout of Current Employment Level
    Part-Time Classified (Filled)    
    Faculty (Filled)    
    Wage    
    Contract Employees    
    Total Human Resource Level 10.0   = Current Employment Level + Wage and Contract Employees
  • Factors Impacting HR
    [Nothing entered]
  • Anticipated HR Changes
    [Nothing entered]
Service Area Objectives
 
  • We will produce six major events and 10 cultural/educational initiatives that will attract national attention to the Jamestown Commemoration between May 2006 and September 2007.
    Objective Measures
    • Produce six major events and ten cultural/eductional initiatives between May 2006 and September 2007.
      Measure Class:
      Governor's Key
      Measure Type:
      Outcome
      Measure Frequency:
      Annual
      Preferred Trend:
      Up

      Key Summary:

      Frequency Comment: Once, at the conclusion of all scheduled events - October 2007

      Measure Baseline Value:
      0
      Date:
      7/1/2006

      Measure Baseline Description: The event schedule and its individual budgets.

      Measure Target Value:
      16
      Date:
      6/30/2008

      Measure Target Description: Events occur as scheduled and within budget.

      Data Source and Calculation: Documentation that the six events (The Commemorative Sail, the Yorktown 225th, the National Teach-In, Anniversary Weekend, American Indian Cultural Events, and African-American Cultural Events) and 10 cultural/educational initiatives have occurred.

    • Number of attendees to the Commemorative events and initiatives
      Measure Class:
      Governor's Key
      Measure Type:
      Outcome
      Measure Frequency:
      Annual
      Preferred Trend:
      Up

      Key Summary:

      Frequency Comment: Once, at the conclusion of all scheduled events - October 2007

      Measure Baseline Value:
      0
      Date:

      Measure Baseline Description: 0

      Measure Target Value:
      0
      Date:
      6/30/2008

      Measure Target Description: The number of attendees will be at least 2,400,000.

      Data Source and Calculation: Third party estimates or documentation of the number of attendees to each of the 6 major events and each of the 10 cultural/educational initiatives identified in measure 50202.01.01

  • We will ensure statewide involvement through the Virginia 2007 Community Program.
    Objective Measures
    • Increase the number of communities participating to 120.
      Measure Class:
      Governor's Key
      Measure Type:
      Outcome
      Measure Frequency:
      Annual
      Preferred Trend:
      Up

      Key Summary:

      Frequency Comment: Once, at the conclusion of the commemorative period.

      Measure Baseline Value:
      0
      Date:
      7/1/2006

      Measure Baseline Description:

      Measure Target Value:
      120
      Date:
      6/30/2008

      Measure Target Description: 120

      Data Source and Calculation: Number of communities participating in the program.

  • We will activate statewide and national partnerships to leverage resources, increase marketing and enhance education objectives by establishing website linkages with 75% of partnerships an publication of Jamestown 2007 articles in 50 partner publications.
    Objective Measures
    • Number of website linkages established with national and statewide partners.
      Measure Class:
      Other
      Measure Type:
      Outcome
      Measure Frequency:
      Annual
      Preferred Trend:
      Up

      Frequency Comment: at conclusion of commemoration

      Measure Baseline Value:
      0
      Date:

      Measure Baseline Description: 0

      Measure Target Value:
      75
      Date:
      6/30/2008

      Measure Target Description: 75% of partnerships.

      Data Source and Calculation: Website linkages established with national and statewide partners.

    • Number of Jamestown 2007 articles published in partnership publications.
      Measure Class:
      Other
      Measure Type:
      Outcome
      Measure Frequency:
      Annual
      Preferred Trend:
      Up

      Frequency Comment: at the conclusion of commemoration.

      Measure Baseline Value:
      0
      Date:

      Measure Baseline Description: 0

      Measure Target Value:
      50
      Date:
      6/30/2008

      Measure Target Description: 50

      Data Source and Calculation: Number of Jamestown 2007 articles published in partnership publications.


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