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Summary of current service performance
Jamestown 2007 is a sub-agency of the Jamestown-Yorktown Foundation (JYF) created in 1997 to plan and implement commemorative events marking the 400th anniversary of the founding of Jamestown, the first permanent English settlement in the Americas. From 1997 through 2004, the agency focused on developing the structure of the commemoration including recruiting volunteer board and committee leadership, conceptualizing the signature events, creating strategies to achieve the goals of the commemoration, forging partnerships with appropriate public and private organizations, seeking corporate sponsorships and building a staffing plan. By the beginning of 2005 a new phase of the commemoration work began with the movement from planning to implementation. Prosody Creative Services was retained through Jamestown 2007’s private affiliate to produce the Godspeed Promotional Sail, the Yorktown 225th Anniversary, the National Teach-In and Anniversary Weekend. Other partnerships and consultants have been or are being selected to perform key roles in implementing the other signature events.
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Summary of current productivity
Jamestown 2007 has a staff of 11 (one position unfilled) and is recruiting for four additional positions in response to an increasing workload as the commemoration nears. This staffing level in significantly under the agency’s projected level for the commemoration. Two major Founding Colony Sponsors (Norfolk Southern Corporation and Colonial Williamsburg Foundation) have been recruited and each will invest $3 million in the commemoration. Talks are active with additional corporations. Forty-seven (47) state and national businesses, educational organizations, professional associations, and public agencies have been recruited as partners for the commemoration. One hundred eighteen (118) communities have been approved as official Jamestown 2007 Communities.
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Summary of Major Initiatives and Related Progress
The signature events being implemented include, the Godspeed Promotional Sail, the Yorktown 225th Anniversary, the National Teach-In, the England Event, the African-American Event, Anniversary Weekend, Smithsonian/National Capital Events, the American Indian Event, and the Democracy Forum. The JYF special exhibition, "The World of 1607", will feature artifacts from all over the world during the commemorative period, is also being funded.
Jamestown 2007, through its private arm, Jamestown 2007, Inc., has signed a second phase contract with Prosody Creative Services to produce four of the major signature events. Another agreement has begun with Velocity, a national sponsorship sales organization, to serve as sales agent for the commemoration. By Fall 2005, a national public relations/marketing firm will be contracted. Additionally, monthly meetings are held with Virginia Tourism Corporation staff to coordinate promotional efforts. -
Summary of Virginia's Ranking
Not applicable
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Summary of Customer Trends and Coverage
Over 90% of the Virginia population is included in the 2007 Community Partner Program. The Godspeed Promotional Sail will occur in six metropolitan area ports on the East Coast of the United States with a combined population of more than 40 million. One purpose of this endeavor is to spur tourism to Virginia during 2007, thereby increasing customer base. The England Event and Democracy Forum are designed to generate international attention to the commemoration.
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Summary of Future Direction and Expectations
The next 26 months will be an intense period of production and marketing of commemorative events and recruiting additional sponsorships. Particular concentration areas will be activating the partner organizations and fulfilling sponsorship requirements.
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Summary of Potential Impediments to Achievement
The major threat to the success of the commemoration is the challenges of sponsor recruitment.
| Service Number | Title |
| 400 502 02 | Commemorative Attraction Management |
1. Solicit and accept donations of materials and services to defray expenses;
2. Retain all non-general funds including interfund transfers heretofore transferred to central agencies for expense reimbursement and identified savings;
3. Procure any goods and services with minimum requirements associated with the maximum delegated authority available to any state agency or institution in the executive branch;
4. Consider all position levels, which may fluctuate depending upon workload and funding availability, for reference only;
5. Receive assistance and advice from state agencies and institutions without charge; and
6. Contact international, national, interstate, regional, and other state and local elected and appointed officials."
This authority expires July 1, 2008.
| Customer Group | Customers served annually | Potential customers annually |
| The national and international observers and celebrants of the 400th Anniversary Commemoration of the first permanent English settlement at Jamestown. | 2,000,000 | 40,000,000 |
| Partner | Description |
| Jamestown 2007, Inc. | Jamestown 2007, Inc., is a non-profit organization created to assist with the attraction and investment of private funding to support 2007 events and programming. Officers of the corporation include: President- Thomas K. Norment, Jr.; Vice President and Secretary- Colin G. Campbell; Treasurer- Stuart W. Connock; and Frank Atkinson. |
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Description of the Agency's Products and/or Services:
The agency's products are the signature events, community programs, and special activities and programs commemorating the 400th anniversary of the first permanent English settlement at Jamestown.
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Factors Impacting Agency Products and/or Services:
The level of funding will dictate the number and scope of the programs and signature events.
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Anticipated Changes in Products or Services:
At the conclusion of the commemorative period, the mission of the agency will have been successfully completed, and, the statutory authority of the agency will expire.
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Financial Overview:
Jamestown 2007 funding sources are general funds (4%) and non-general funds (96%) for operating needs. Public and private donations and grants provide the resources neccesary to plan and implement the commemorative signature events.
Jamestown 2007 receives funding from the Virgnia 400th Anniversary Fund (V400) a special non-reverting fund. Each fiscal year, the Department of Motor Vehicles transfers up to $4,000,000 from a one-dollar annual registration fee on pickup or panel trucks and motor vehicles. -
Financial Breakdown:
FY 2009 FY 2010 General Fund Nongeneral Fund General Fund Nongeneral Fund Base Budget $241,460 $6,280,565 $241,460 $6,280,565 Change To Base $1,862,818 $46,676 $1,265,336 $46,676 Agency Total $2,104,278 $6,327,241 $1,506,796 $6,327,241 This financial summary is computed from information entered in the service area plans.
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Overview
As of July 1, 2006, the Jamestown 2007 Office has an authorized maximum equivalency level (MEL) of 27 to specifically support activities associated with the 2007 commemoration. The positions directly contribute to commemorative attraction management. All 27 positions have a limited duration status with the majority terminating by the end of fiscal year 2008.
The temporary Jamestown 2007 administrative office is located in the City of Williamsburg, Virginia. The work performed by the staff is national in scope and heavily involves the development of partnerships, special events and programs throughout the country to honor the 2007 commemoration.
The Jamestown 2007 Office collaborates directly with the JYF on several aspects of commemoration planning. Administrative support (e.g., human resources, financial) for the Jamestown 2007 Office is provided by JYF. Numerous local events and programs planned by Jamestown 2007 staff will be coordinated with and held at JYF museums. -
Human Resource Levels
Effective Date 7/1/2006 Total Authorized Position level 27 Vacant Positions 11 Current Employment Level 16.0 Non-Classified (Filled) 0 Full-Time Classified (Filled) 16 breakout of Current Employment Level Part-Time Classified (Filled) 0 Faculty (Filled) 0 Wage 1.9 Contract Employees 4 Total Human Resource Level 21.9 = Current Employment Level + Wage and Contract Employees -
Factors Impacting HR
Recruitment and retention of a highly competent workforce leading and during 2007: Recruitment and retention of key positions to assure continued momentum through 2007 will be very challenging since all positions end by June 2008. Development and implementation of incentives for retention through the end of the commemoration will be of a top priority to human resources.
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Anticipated HR Changes
A number of human resources issues are anticipated near the end of the commemorative period . These issues include providing career support for positions ending, maintaining staff morale, re-training, severance packages, reorganizations and employee assistance.
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Narrative overview of the current state of IT in the agency:
Jamestown 2007's network is part of JYF (see Agency 425). Off-the-shelf software, Office 2000, is the primary software application used by the agency.
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Narrative description of the factors impacting agency IT:
The VITA transition is the primary factor that might impact IT needs for the agency. Special events may require unique data or telecommunication needs due to press or dignitary attendance.
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Describe any anticipated or desired changes to agency IT:
There are no major IT changes anticipated. Agency will be dissolved after FY2008.
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IT Current Services:
Comments:
Cost - Year 1 Cost - Year 2 General Fund Non-general Fund General Fund Non-general Fund Projected FY2010 VITA Service Fees $0 $0 $0 $0 Changes (+/-) to VITA
Infrastructure$0 $0 $0 $0 Estimated VITA Infrastruture $0 $0 $0 $0 Specialized Infrastructure $0 $0 $0 $0 Agency IT Staff $0 $0 $0 $0 Non-agency IT Staff $0 $0 $0 $0 Other Application Costs $0 $0 $0 $0 Agency IT Current Services $0 $0 $0 $0 [Nothing entered] -
Proposed IT Investments
Cost - Year 1 Cost - Year 2 General Fund Non-general Fund General Fund Non-general Fund Major IT Projects $0 $0 $0 $0 Non-major IT Projects
From $100,000 - $1 Milliona Total Cost$0 $0 $0 $0 Non-major IT Projects
Below $100,000 Total Cost$0 $0 $0 $0 Major IT Procurements - Stand-alone $0 $0 $0 $0 Non-major IT Procurements - Stand-alone $0 $0 $0 $0 Total Proposed IT Investments $0 $0 $0 $0 -
Projected Total IT Budget
Cost - Year 1 Cost - Year 2 General Fund Non-general Fund General Fund Non-general Fund Agency IT Current Services $0 $0 $0 $0 Total Proposed IT Investments $0 $0 $0 $0 Agency Projected Total IT Budget $0 $0 $0 $0
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Current State of Capital Investments:
[Nothing entered]
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Factors Impacting Capital Investments:
[Nothing entered]
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Capital Investments Alignment:
[Nothing entered]
Promote an increase in tourism to Virginia communities.
The commemorative events will attract tourists to Virginia who will rent hotel rooms and shop in Virgina.
- Be a national leader in the preservation and enhancement of our economy.
- Be recognized as the best-managed state in the nation.
- Protect, conserve and wisely develop our natural, historical and cultural resources.
Stimulate economic development opportunities for participating Virginia 2007 communities.
The Virginia 2007 Community Program and commemorative events throughout the Commonwealth will create opportunity for multiple communities to benefit from the 2007 commemoration activities.
- Be a national leader in the preservation and enhancement of our economy.
- Protect, conserve and wisely develop our natural, historical and cultural resources.
Produce programs and events that educate Americans and others of the significance of the Jamestown legacies.
Educational programming is a central element of planned commemorative event.
- Protect, conserve and wisely develop our natural, historical and cultural resources.
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Describe how this service supports the agency mission
There is a one-to-one relationship to the agency and its mission.
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Describe the Statutory Authority of this Service
In 1996, the General Assembly amended §23-292 of the Code of Virginia, to establish the Jamestown-Yorktown Foundation as the Commonwealth's authorized agency to "to perform the following actions directly related to the planning, coordination and implementation of the celebration of the 400th anniversary of the founding of Jamestown in 1607:
1. Solicit and accept donations of materials and services to defray expenses;
2. Retain all non-general funds including interfund transfers heretofore transferred to central agencies for expense reimbursement and identified savings;
3. Procure any goods and services with minimum requirements associated with the maximum delegated authority available to any state agency or institution in the executive branch;
4. Consider all position levels, which may fluctuate depending upon workload and funding availability, for reference only;
5. Receive assistance and advice from state agencies and institutions without charge; and
6. Contact international, national, interstate, regional, and other state and local elected and appointed officials."
This authority expires July 1, 2008.
| Agency Customer Group | Customer | Customers served annually | Potential annual customers |
| The national and international observers and celebrants of the 400th Anniversary Commemoration of the first permanent English settlement at Jamestown. | The national and international observers and celebrants of the 400th anniversary commemoration of the first permanent English settlement at Jamestown. | 2,000,000 | 40,000,000 |
| Partner | Description |
| [None entered] | |
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Factors Impacting the Products and/or Services:
[Nothing entered]
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Anticipated Changes to the Products and/or Services
[Nothing entered]
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Listing of Products and/or Services
- The signature events of the 400th anniversary of the first permanent English settlement at Jamestown.
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Financial Overview
Jamestown 2007 funding sources are general funds (4%) and non-general funds (96%) for operating needs. The agency receives funding from the Virginia 400th Anniversary Fund (V400) a special non-reverting fund.
In each fiscal year, Jamestown 2007 may receive up to $4,000,000 of V400 funds from the Department of Motor Vehicles from a one-dollar annual registration fee on pickup or panel trucks and motor vehicles. -
Financial Breakdown
FY 2009 FY 2010 General Fund Nongeneral Fund General Fund Nongeneral Fund Base Budget $241,460 $6,280,565 $241,460 $6,280,565 Change To Base $1,862,818 $46,676 $1,265,336 $46,676 Service Area Total $2,104,278 $6,327,241 $1,506,796 $6,327,241 Human Resources-
Human Resources Overview
[Nothing entered]
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Human Resource Levels
Effective Date 7/1/2005 Total Authorized Position level 27 Vacant Positions 17 Current Employment Level 10.0 Non-Classified (Filled) Full-Time Classified (Filled) 10 breakout of Current Employment Level Part-Time Classified (Filled) Faculty (Filled) Wage Contract Employees Total Human Resource Level 10.0 = Current Employment Level + Wage and Contract Employees -
Factors Impacting HR
[Nothing entered]
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Anticipated HR Changes
[Nothing entered]
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Human Resources Overview
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We will produce six major events and 10 cultural/educational initiatives that will attract national attention to the Jamestown Commemoration between May 2006 and September 2007.
Objective Measures
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Produce six major events and ten cultural/eductional initiatives between May 2006 and September 2007.
Measure Class:Governor's KeyMeasure Type:OutcomeMeasure Frequency:AnnualPreferred Trend:Up
Key Summary:
Frequency Comment: Once, at the conclusion of all scheduled events - October 2007
Measure Baseline Value:0Date:7/1/2006Measure Baseline Description: The event schedule and its individual budgets.
Measure Target Value:16Date:6/30/2008Measure Target Description: Events occur as scheduled and within budget.
Data Source and Calculation: Documentation that the six events (The Commemorative Sail, the Yorktown 225th, the National Teach-In, Anniversary Weekend, American Indian Cultural Events, and African-American Cultural Events) and 10 cultural/educational initiatives have occurred.
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Number of attendees to the Commemorative events and initiatives
Measure Class:Governor's KeyMeasure Type:OutcomeMeasure Frequency:AnnualPreferred Trend:Up
Key Summary:
Frequency Comment: Once, at the conclusion of all scheduled events - October 2007
Measure Baseline Value:0Date:Measure Baseline Description: 0
Measure Target Value:0Date:6/30/2008Measure Target Description: The number of attendees will be at least 2,400,000.
Data Source and Calculation: Third party estimates or documentation of the number of attendees to each of the 6 major events and each of the 10 cultural/educational initiatives identified in measure 50202.01.01
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Produce six major events and ten cultural/eductional initiatives between May 2006 and September 2007.
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We will ensure statewide involvement through the Virginia 2007 Community Program.
Objective Measures
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Increase the number of communities participating to 120.
Measure Class:Governor's KeyMeasure Type:OutcomeMeasure Frequency:AnnualPreferred Trend:Up
Key Summary:
Frequency Comment: Once, at the conclusion of the commemorative period.
Measure Baseline Value:0Date:7/1/2006Measure Baseline Description:
Measure Target Value:120Date:6/30/2008Measure Target Description: 120
Data Source and Calculation: Number of communities participating in the program.
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Increase the number of communities participating to 120.
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We will activate statewide and national partnerships to leverage resources, increase marketing and enhance education objectives by establishing website linkages with 75% of partnerships an publication of Jamestown 2007 articles in 50 partner publications.
Objective Measures
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Number of website linkages established with national and statewide partners.
Measure Class:OtherMeasure Type:OutcomeMeasure Frequency:AnnualPreferred Trend:Up
Frequency Comment: at conclusion of commemoration
Measure Baseline Value:0Date:Measure Baseline Description: 0
Measure Target Value:75Date:6/30/2008Measure Target Description: 75% of partnerships.
Data Source and Calculation: Website linkages established with national and statewide partners.
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Number of Jamestown 2007 articles published in partnership publications.
Measure Class:OtherMeasure Type:OutcomeMeasure Frequency:AnnualPreferred Trend:Up
Frequency Comment: at the conclusion of commemoration.
Measure Baseline Value:0Date:Measure Baseline Description: 0
Measure Target Value:50Date:6/30/2008Measure Target Description: 50
Data Source and Calculation: Number of Jamestown 2007 articles published in partnership publications.
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Number of website linkages established with national and statewide partners.