Agency Strategic Plan
5/23/2013   4:02 pm
Gunston Hall (417)
Biennium:
Mission and Vision

Mission Statement
Gunston Hall preserves, interprets, and promotes this 18th-century historic site in order to educate the public about the international significance of its owner, George Mason, for his unique contribution to the universal cause of human rights.
Vision Statement
To ensure that both George Mason and Gunston Hall achieve broader national recognition: George Mason, for the significance of his unique contribution to the universal cause of human rights; and Gunston Hall, as one of the premier historic sites interpreting plantation life in eighteenth-century America.
Agency Values

Executive Progress Report

Service Performance and Productivity
  • Summary of current service performance
    Preservation and restoration of the historic site and maintenance of the modern support facilities is a primary focus of Gunston Hall.

    Gunston Hall currently provides daily tours for walk-in visitors and prescheduled groups. Visitors come from all walks of life and many locations. School students constitute one of the main components of our audience and their tours concentrate on the Standards of Learning of the Commonwealth. A high percentage of visitors express satisfaction with the site and its presentation. Calculation of visitor satisfaction is based on completed visitor surveys and both verbal and written comments from visitors.

    Research is ongoing and enables continual updating of tour content and public programming.
  • Summary of current productivity
    Gunston Hall currently serves between 27,500 and 30,000 individuals yearly. A limited staff with a small budget provides a premier product to the visiting public. Research is revealing information about George Mason and how the site was utilized during his lifetime and this information is communicated to the visitor in the form of verbal tour content and visual presentation such as archaeological excavation. Educational seminars, lectures and other public programs are presented throughout the year. Research facilities include a library and archival collection in addition to the home of George Mason and its surrounding landscape.
Initiatives, Rankings and Customer Trends
  • Summary of Major Initiatives and Related Progress
    The Regents and staff of Gunston Hall have confirmed their commitment to re-create the domestic world that surrounded George Mason by restoring the Mansion to its original appearance, with an emphasis on restoring the painted finishes and wallcoverings in every room, by acquiring objects for the collections which belonged to George Mason or relate to life in colonial Virginia, by researching and replicating original features in the landscape by means of archaeological and documentary study, and by acquiring books and manuscripts that belonged to George Mason or related to life in 18th-century Virginia.

    As more information is learned about the historic site, it is presented to the visiting public through tours and public programs. Preservation and re-creation of the site based on the information gathered is conducted as time and funding permit. The goal is to present the house and surrounding acreage to the visiting public as it would have appeared during George Mason's lifetime while at the same time preserving the historic fabric of the site. The institution actively acquires documents, books, and objects of fine and decorative art which relate to the life of George Mason. The acquisition, care and conservation of these collections is a key activity of the agency.

    The collections of Gunston Hall include nearly 8,000 collection records, including books, manuscripts and objects, on which detailed information is currently being entered into a collection management database which will be available on line. On line access will enable potential researchers and visitors to be aware of the wide variety of materials available for their use at Gunston Hall.

    Following completion of the construction of new office and storage facilities, maintenance of the historic structures, the modern facilities and the site as a whole is better able to be addressed.

    Gunston Hall presents special events such as lectures, performances or focus tours to attract and educate particular segments of our customer base and to expand visitation.
  • Summary of Virginia's Ranking
    Based on visitor response, the site and the presentation of historic information on plantation life and George Mason ranks among the highest when compared with similar sites in the United States. Results are based on direct contact with visitors, as well as verbal and written comments on visitor surveys.
  • Summary of Customer Trends and Coverage
    Gunston Hall's adult visitation increased in the last fiscal year and the base of school children, both on and off site, has remained steady.
Future Direction, Expectations, and Priorities
  • Summary of Future Direction and Expectations
    Gunston Hall's expectation in the foreseeable future is to continue research into the life of George Mason and the plantation where he lived and to present this information to the public while preserving his home and expanding the number of people who visit and who are aware of Mr. Mason's contributions to the way of life we all enjoy. In addition to increasing the number of visitors who view the property, it is Gunston's goal to increase the number of researchers who use our library and archives.

    In furtherance of these goals maintenance of both the historic and modern facilities is of paramount importance.
  • Summary of Potential Impediments to Achievement
    Historic sites across the Commonwealth have experienced significant declines in public attendance for the past several years. The reasons for the decline are not entirely clear.

    Among the challenges Gunston Hall faces in attracting visitors is the competition in the Metropolitan Washington area where many sites have no admission fee and are accessible by public transportation. Gunston Hall is located just outside the public transportation routes of Northern Virginia and does have an admission fee, although lower than some similar sites.

    Name recognition is another challenge which we constantly address; although George Mason was one of the leaders of Colonial America, he was a very private person. His contributions to the founding of this country are great, but his name is not readily recognized.

    The limited budget has not allowed the site to have the size staff needed to physically maintain the site in optimum condition or to provide the publicity to attract the desired number of visitors.
Service Area List

Service Number Title
417 145 01 Collections Management and Curatorial Services
417 145 03 Education and Extension Services
417 145 07 Operational and Support Services
Agency Background Information

Statutory Authority
The Deed of Gift from Louis Hertle dated February 25, 1932 presenting Gunston Hall to the Commonwealth of Virginia as a memorial to George Mason to be managed and supervised by a Board of Regents comprised of members of The National Society of The Colonial Dames of America.

Section 2.2-208. Position established; agencies for which responsible; powers and duties.

Section 23-295. Board of Regents of Gunston Hall; Board of Visitors for Gunston Hall.

Section 23-295.1.

Customers
Customer Group Customers served annually Potential customers annually
Local and National School Students -- off site 2,000 4,000
Local and National School Students -- on site 10,000 12,000
Pre-scheduled tours 2,500 10,000
Researchers -- off site 250 500
Researchers -- on site 25 50
Special Event Attendees (events, seminars, classes, etc.) 5,500 11,000
Walk-in Visitors (adults and children) 11,000 25,000

Anticipated Changes To Agency Customer Base
Northern Virginia has a diverse and expanding population. Gunston Hall will inform residents of the services available and invite them to visit the site. The group tour industry is the main target for the biennium.

Gunston anticipates continuing to target retirees; this group has free time to travel and an interest in historic properties.

Partners
Partner Description
George Mason University Gunston Hall staff participated with George Mason University personnel in the preparation of a data base on slavery in Northern Virginia.
George Mason University Gunston Hall participates with GMU in the orientation of new students by presenting information on George Mason and his home and offering free or discounted admission to new students and their parents.
Libraries of Early America Gunston Hall is a new member of this group of early American libraries which maintains an electronic catalog of the collections of the participants. Gunston Hall currently anticipates listing three of its library collections online.
Virginia Heritage Together with the Library of Virginia, the Virginia Historical Society and numerous Virginia colleges and universities, Gunston Hall is part of this consolidated database of finding aids to manuscript and archival collections and information about historical materials that document Virginia history and culture.
Products and Services
  • Description of the Agency's Products and/or Services:
    Tours, special events, school outreach, community education.

    The most important service Gunston Hall provides is the preservation and enhancement of this historic landmark, which includes the historic home of George Mason and 550 acres of grounds. The property is open to the public 362 days per year and offers guided tours. One of the most important groups of on-site visitors is the school children in the surrounding Northern Virginia area. Throughout the school year these children receive detailed information on George Mason, his contributions to our freedoms and 18th-century life in the Chesapeake region. Tour content is directly related to the Standards of Learning.

    Additionally, outreach information is provided both by visits to classrooms and written documentation.

    Daily walk-in visitors are provided tours on an on-going basis throughout the day. Special seminars on the site, George Mason, the Bill of Rights, and 18th-century life are presented during the year.
  • Factors Impacting Agency Products and/or Services:
    [Nothing entered]
  • Anticipated Changes in Products or Services:
    [Nothing entered]
Finance
  • Financial Overview:
    Because of the current economic conditions, the state budget of Gunston Hall has been drastically reduced over the last several years. Staffing levels have fallen and a variety of projects have been delayed; initiatives have been reduced and/or removed entirely. To supplement state allotments, Gunston Hall presents special events and seeks grants and donations.
  • Financial Breakdown:
    FY 2011    FY 2012
      General Fund     Nongeneral Fund        General Fund     Nongeneral Fund  
    Base Budget $548,749  $232,949     $548,749  $232,949 
    Change To Base    $0  $0     $0  $0 
               
    Agency Total $548,749  $232,949     $548,749  $232,949 
    This financial summary is computed from information entered in the service area plans.
Human Resources
  • Overview
    Gunston Hall has a small core staff of fulltime employees, both publicly and privately funded, together with a group of wage employees, and a large volunteer organization. A number of fulltime positions remain vacant because of lack of funding.
  • Human Resource Levels
    Effective Date 9/1/2009    
    Total Authorized Position level 11    
    Vacant Positions -5    
    Current Employment Level 6.0    
    Non-Classified (Filled) 1    
    Full-Time Classified (Filled) 5    breakout of Current Employment Level
    Part-Time Classified (Filled) 0    
    Faculty (Filled) 0    
    Wage 24    
    Contract Employees 0    
    Total Human Resource Level 30.0   = Current Employment Level + Wage and Contract Employees
  • Factors Impacting HR
    Inadequate funding has had the greatest impact on staffing. Being unable to compete with other employers in the Northern Virginia area in salaries offered makes it difficult to recruit and retain the best qualified employees. Positions have been reduced from full to part time. Limited training funds have not allowed employees to take advantage of current educational opportunities.

    Because Gunston Hall is outside the public transportation routes of the area, it is not able to attract possible employees in some fields.
  • Anticipated HR Changes
    No changes are anticipated at this time.
Information Technology
  • Current Operational IT Investments:
    Gunston Hall has completed its transition to VITA; location and availability of some services prevent Gunston from being able to take advantage of all Commonwealth systems.
  • Factors Impacting the Current IT:
    Reduced funding and location impact the agency's ability to take advantage of some Commonwealth systems.
  • Proposed IT Solutions:
    No IT initiatives are planned at this time.
  • Current IT Services:

    Estimated Ongoing Operations and Maintenance Costs for Existing IT Investments

    Cost - Year 1 Cost - Year 2
    General Fund Non-general Fund General Fund Non-general Fund
    Projected Service Fees $21,908 $10,865 $22,237 $11,028
    Changes (+/-) to VITA
    Infrastructure
    $0 $0 $0 $0
    Estimated VITA Infrastructure $21,908 $10,865 $22,237 $11,028
    Specialized Infrastructure $0 $0 $0 $0
    Agency IT Staff $0 $0 $0 $0
    Non-agency IT Staff $0 $0 $0 $0
    Other Application Costs $0 $0 $0 $0
    Agency IT Current Services $21,908 $10,865 $22,237 $11,028
    Comments:
    The cost of IT services is a stretch for Gunston's limited budget.
  • Proposed IT Investments

    Estimated Costs for Projects and New IT Investments

    Cost - Year 1 Cost - Year 2
    General Fund Non-general Fund General Fund Non-general Fund
    Major IT Projects $0 $0 $0 $0
    Non-major IT Projects $0 $0 $0 $0
    Agency-level IT Projects $0 $0 $0 $0
    Major Stand Alone IT Procurements $0 $0 $0 $0
    Non-major Stand Alone IT Procurements $0 $0 $0 $0
    Total Proposed IT Investments $0 $0 $0 $0
  • Projected Total IT Budget
    Cost - Year 1 Cost - Year 2
    General Fund Non-general Fund General Fund Non-general Fund
    Current IT Services $21,908 $10,865 $22,237 $11,028
    Proposed IT Investments $0 $0 $0 $0
    Total $21,908 $10,865 $22,237 $11,028
Appendix A - Agency's information technology investment detail maintained in VITA's ProSight system.
Capital
  • Current State of Capital Investments:
    Two capital projects are currently underway: improved handicapped access to the Mansion and repaving the driveway and parking lots. Both projects are geared to improving the site and making it more visitor friendly.
  • Factors Impacting Capital Investments:
    Lack of funding and lack of maintenance staff are the greatest factors impacting agency capital investments. Because of the historic nature of the property great care must be taken when any capital project is undertaken.
  • Capital Investments Alignment:
    As noted previously, capital investments improve the site and make it more easily accessible to the visiting public. Capital investments are at the core of Gunston Hall's mission of preserving, replicating and maintaining the site as it appeared in George Mason's time.
Agency Goals

Goal 1

We will educate the public about George Mason and life in 18th-century Virginia.

Goal Summary and Alignment

We will provide tours to the citizens of the Commonwealth which educate them about George Mason, the man, his contributions to our current way of life, the architectural history of Gunston Hall, and 18th-century life in the Chesapeake region. We will educate school children by directly connecting George Mason's contributions to the required Standards of Learning in Virginia.

Goal Alignment to Statewide Goals
  • Elevate the levels of educational preparedness and attainment of our citizens.
Goal Objectives
  • We will educate Virginia's school children.
    Link to State Strategy
    • nothing linked
Goal 2

We will provide administrative support necessary to maintain the structures and accommodate visitation.

Goal Summary and Alignment

We will provide the administrative support necessary to operate the facilities and maintain them in a manner which is appropriate for presentation to the visiting public. This support includes visitor services, administrative and financial services, development and public relations, and maintenance of the structures and landscape.

Goal Alignment to Statewide Goals
  • Protect, conserve and wisely develop our natural, historical and cultural resources.
Goal Objectives
  • We will preserve and maintain the site for the enjoyment of the citizens of Virginia.
    Link to State Strategy
    • nothing linked

Service Area Strategic Plan
5/23/2013   4:02 pm
Gunston Hall (417)
Biennium:
Service Area 1 of 3
Collections Management and Curatorial Services (417 145 01)
Description

We will preserve and maintain the historic home of George Mason, a national historic landmark, the collection of fine and decorative arts which illustrate his life, and the 550-acre parcel of his original colonial plantation. The presentation of the site enables us to demonstrate to the public what life was like in 18th-century Virginia.
Background Information
Mission Alignment and Authority
  • Describe how this service supports the agency mission
    The preservation of the site is the agency's mission.
  • Describe the Statutory Authority of this Service
    The Deed of Gift from Louis Hertle dated February 25, 1932 presenting Gunston Hall to the Commonwealth of Virginia as a memorial to George Mason to be managed and supervised by a Board of Regents comprised of members of The National Society of The Colonial Dames of America.

    Section 2.2-208. Position established; agencies for which responsible; powers and duties.

    Section 23-295. Board of Regents of Gunston Hall; Board of Visitors for Gunston Hall.

    Section 23-295.1.
Customers
Agency Customer Group Customer Customers served annually Potential annual customers
Special Event Attendees (events, seminars, classes, etc.) Adults and adult students 5,500 11,000
Pre-scheduled tours Adults and children 2,500 10,000
Researchers -- on site Scholars and students 25 50
Researchers -- off site Scholars and students 250 500
Local and National School Students -- on site School Children 10,000 12,000
Local and National School Students -- off site School Children off site 2,000 4,000
Walk-in Visitors (adults and children) walk-in visitors 11,000 25,000

Anticipated Changes To Agency Customer Base
The customer base is increasing in the Northern Virginia area and is becoming much more diverse. We anticipate serving a larger number of people and expect them to be coming from a more varied background.

We anticipate the aging population, retirees in particular, to be an increasing part of our visitation.
Partners
Partner Description
[None entered]
Products and Services
  • Factors Impacting the Products and/or Services:
    [Nothing entered]
  • Anticipated Changes to the Products and/or Services
    [Nothing entered]
  • Listing of Products and/or Services
    • Preserve and enhance the historic home of George Mason and present it to the general public as an educational opportunity.
    • Provide an on-line database of Gunston Hall's collections.
    • Tours, special events, school outreach, community education.
Finance
  • Financial Overview
    To hire and retain appropriately trained personnel to maintain and conserve the collections and maintain the historic structures and grounds.

    To expand the collection of fine and decorative arts and archival documents to better illustrate the life of George Mason and life in the Chesapeake region in the 18th century.
  • Financial Breakdown
    FY 2011    FY 2012 FY 2011    FY 2012 FY 2011    FY 2012
      General Fund     Nongeneral Fund        General Fund     Nongeneral Fund  
    Base Budget $68,729 $0    $68,729 $0
    Change To Base $0 $0    $0 $0
               
    Service Area Total   $68,729  $0     $68,729  $0 
    Base Budget $68,729 $0    $68,729 $0
    Change To Base $0 $0    $0 $0
               
    Service Area Total   $68,729  $0     $68,729  $0 
    Base Budget $68,729 $0    $68,729 $0
    Change To Base $0 $0    $0 $0
               
    Service Area Total   $68,729  $0     $68,729  $0 
Human Resources
  • Human Resources Overview
    A curator oversees the historic house and its contents and supervises a historic housekeeper; together they monitor the condition of the property and take the necessary steps to maintain and conserve it. Privately funded employees manage the library and archives and the archaeological program.
  • Human Resource Levels
    Effective Date      
    Total Authorized Position level 1    
    Vacant Positions null    
    Current Employment Level 1.0    
    Non-Classified (Filled)    
    Full-Time Classified (Filled) 1    breakout of Current Employment Level
    Part-Time Classified (Filled)    
    Faculty (Filled)    
    Wage 1    
    Contract Employees    
    Total Human Resource Level 2.0   = Current Employment Level + Wage and Contract Employees
  • Factors Impacting HR
    Reduced funding impacts the ability to attract and retain qualified staff.
  • Anticipated HR Changes
    No changes are anticipated at this time.
Service Area Objectives
 
  • We will preserve and maintain this national historic landmark.
    Objective Description
    The preservation of Gunston Hall and the surrounding property is a top priority of this agency.
    Alignment to Agency Goals
    • Agency Goal: We will provide administrative support necessary to maintain the structures and accommodate visitation.
    Objective Strategies
    • Daily monitoring of the condition of the house and its contents. Performance of appropriate conservation, preservation and maintenance activities.
    Link to State Strategy
    • nothing linked
    Objective Measures
    • Maintenance and preservation of the historic property.
      Measure Class:
      Other
      Measure Type:
      Outcome
      Measure Frequency:
      Annual
      Preferred Trend:
      Maintain

      Frequency Comment: Condition of the property is monitored on an on-going basis. Problems are addressed as soon as possible.

      Measure Target Value:
      95
      Date:
      6/30/2010

      Measure Target Description: Percentage of approval based on visitor comments received.

      Data Source and Calculation: Positive comments from the visiting public relating to maintenance, preservation and protection of the historic site.

  • We will provide public access to information, history and structures about George Mason and 18th-century life in Virginia.
    Objective Description
    Accessibility of the historic site to the visiting public.
    Alignment to Agency Goals
    • Agency Goal: We will educate the public about George Mason and life in 18th-century Virginia.
    Objective Strategies
    • Improve access to the historic property.
    Link to State Strategy
    • nothing linked
    Objective Measures
    • Provide access to the visiting public and provide information regarding the site and George Mason.
      Measure Class:
      Other
      Measure Type:
      Outcome
      Measure Frequency:
      Annual
      Preferred Trend:
      Maintain

      Frequency Comment: On-going monitoring of the condition of the property.

      Measure Target Value:
      95
      Date:
      6/30/2010

      Measure Target Description: Percentage of positive comments received.

      Data Source and Calculation: Visitor approval rating.

  • We will seek to expand the collection of historically significant objects relating to George Mason and other historic artifacts from this era, by purchase, loan or gift.
    Objective Description
    To expand the collection by three to five objects annually to improve the interpretation of the site to the visiting public.
    Alignment to Agency Goals
    • Agency Goal: We will educate the public about George Mason and life in 18th-century Virginia.
    Objective Strategies
    • Research auction catalogs for appropriate objects for purchase.
    • Contact family members to request the donation or loan of family objects. Express the interest of the agency in purchasing documented family objects which may not be available for loan or gift.
    • Research the collections of other institutions and request loans or copies of appropriate objects or documents.
    Link to State Strategy
    • nothing linked
    Objective Measures
    • To expand the collection by adding three to five objects annually.
      Measure Class:
      Other
      Measure Type:
      Output
      Measure Frequency:
      Quarterly
      Preferred Trend:
      Up
      Measure Baseline Value:
      Date:

      Measure Baseline Description: Items acquired in fiscal 2006.

      Measure Target Value:
      3
      Date:
      6/30/2010

      Measure Target Description: Three to five new objects annually.

      Data Source and Calculation: Maintain acquisition records documenting all object purchases, loans and gifts.

  • We will make available on line an electronic catalog of Gunston Hall's collections.
    Objective Description
    We will catalog the agency's collections on a collection management database and make it available on line. We will participate with other libraries and organizations in on line databases of available manuscript and archival collections.
    Alignment to Agency Goals
    • Agency Goal: We will educate the public about George Mason and life in 18th-century Virginia.
      Comment: Provide access to agency collections.
    Link to State Strategy
    • nothing linked


Service Area Strategic Plan
5/23/2013   4:02 pm
Gunston Hall (417)
Biennium:
Service Area 2 of 3
Education and Extension Services (417 145 03)
Description

We will educate the visiting public about Gunston Hall and George Mason through the use of guided tours, lectures, seminars and written documentation.
Background Information
Mission Alignment and Authority
  • Describe how this service supports the agency mission
    The education of the visiting public, adults and students, from all backgrounds about George Mason, his contributions to the cause of human rights and 18th-century life in Virginia.
  • Describe the Statutory Authority of this Service
    The Deed of Gift from Louis Hertle dated February 25, 1932 presenting Gunston Hall to the Commonwealth of Virginia as a memorial to George Mason to be managed and supervised by a Board of Regents comprised of members of The National Society of The Colonial Dames of America.

    Section 2.2-208. Position established; agencies for which responsible; powers and duties.

    Section 23-295. Board of Regents of Gunston Hall; Board of Visitors for Gunston Hall.

    Section 23-295.1.
Customers
Agency Customer Group Customer Customers served annually Potential annual customers
Pre-scheduled tours Adults and children 2,500 10,000
Walk-in Visitors (adults and children) Adults and children 11,000 25,000
Special Event Attendees (events, seminars, classes, etc.) Adults and Students 5,500 11,000
Researchers -- on site Scholars and students 25 50
Researchers -- off site Scholars and students 250 500
Local and National School Students -- on site School Children 10,000 12,000
Local and National School Students -- off site School children off site 2,000 4,000

Anticipated Changes To Agency Customer Base
The customer base is increasing in the Northern Virginia area and is becoming much more diverse. We anticipate serving a larger number of people and expect them to be coming from a more varied background.

Tour content will be geared to the aging population expected to visit Gunston Hall.
Partners
Partner Description
[None entered]
Products and Services
  • Factors Impacting the Products and/or Services:
    Budget cuts have affected all governmental agencies; some local schools may not be able to participate in school field trips.
  • Anticipated Changes to the Products and/or Services
    [Nothing entered]
  • Listing of Products and/or Services
    • Tours, special events, school outreach and community outreach.
Finance
  • Financial Overview
    All Gunston Hall employees are involved, either directly or indirectly, in serving the visitors to Gunston Hall. Those most directly involved are the Education Coordinator, Visitors Services personnel and interpretive guides.
  • Financial Breakdown
    FY 2011    FY 2012 FY 2011    FY 2012
      General Fund     Nongeneral Fund        General Fund     Nongeneral Fund  
    Base Budget $94,350 $63,077    $94,350 $63,077
    Change To Base $0 $0    $0 $0
               
    Service Area Total   $94,350  $63,077     $94,350  $63,077 
    Base Budget $94,350 $63,077    $94,350 $63,077
    Change To Base $0 $0    $0 $0
               
    Service Area Total   $94,350  $63,077     $94,350  $63,077 
Human Resources
  • Human Resources Overview
    In addition to the paid staff there is a large docent organization of volunteers who assist the education coordinator in a variety of duties and provide tours to the school children visiting Gunston Hall.
  • Human Resource Levels
    Effective Date      
    Total Authorized Position level 1    
    Vacant Positions null    
    Current Employment Level 1.0    
    Non-Classified (Filled)    
    Full-Time Classified (Filled) 1    breakout of Current Employment Level
    Part-Time Classified (Filled)    
    Faculty (Filled)    
    Wage 21    
    Contract Employees    
    Total Human Resource Level 22.0   = Current Employment Level + Wage and Contract Employees
  • Factors Impacting HR
    Budget reductions have affected the agency's ability to hire additional staff.
  • Anticipated HR Changes
    No changes are anticipated at this time.
Service Area Objectives
 
  • We will educate school children by directly connecting George Mason's contributions to the Required Standards of Learning in Virginia.
    Objective Description
    To educate school children in Virginia through both on-site and off-site presentations regarding George Mason's contributions to the founding of this country and 18th-century life in Virginia.
    Alignment to Agency Goals
    • Agency Goal: We will educate the public about George Mason and life in 18th-century Virginia.
    Link to State Strategy
    • nothing linked
    Objective Measures
    • Improve quality of tours offered to school children by adding hands-on and interactive activities related to the the Standards of Learning.
      Measure Class:
      Agency Key
      Measure Type:
      Outcome
      Measure Frequency:
      Annual
      Preferred Trend:
      Up
      Measure Baseline Value:
      Date:

      Measure Baseline Description: number of paying on-site students in fiscal year 2006

      Measure Target Value:
      5
      Date:
      6/30/2010

      Measure Target Description: raise the number of paying on-site students by 5 percent

      Data Source and Calculation: To maintain records of children served and information distributed.

    • Increase by 5 percent the number of Virginia school children participating in tours featuring hands-on or interactive activities relating to the Commonwealth's Standards of Learning.
      Measure Class:
      Productivity
      Measure Frequency:
      Annual
      Preferred Trend:
      Up
      Measure Baseline Value:
      Date:
      6/30/2008

      Measure Baseline Description: Virginia students attending interactive tours.

      Measure Target Value:
      5
      Date:
      6/30/2009

      Measure Target Description: Virginia students attending interactive tours.

      Data Source and Calculation: Calculation of visitation records.

    • Increase by 5 percent the number of Virginia school teachers attending instructional programs and workshops relating to George Mason and life in 18th-century Virginia, enabling them to better educate their students in the classroom.
      Measure Class:
      Productivity
      Measure Frequency:
      Annual
      Preferred Trend:
      Up
      Measure Baseline Value:
      Date:
      6/30/2008

      Measure Baseline Description: Teachers attending training.

      Measure Target Value:
      5
      Date:
      6/30/2009

      Measure Target Description: Increase by 5 percent.

      Data Source and Calculation: Annual calculation of teachers attending training.

  • We will educate the public about the importance of George Mason and his contributions to the formation of American democracy.
    Objective Description
    We will expand the public's awareness of the contributions of George Mason to the formation of American government.
    Alignment to Agency Goals
    • Agency Goal: We will educate the public about George Mason and life in 18th-century Virginia.
    Objective Strategies
    • Contact group tour leaders and promote Gunston's tours and special events.
    • Contact retirement communities and promote Gunston's tours and special events.
    Link to State Strategy
    • nothing linked
    Objective Measures
    • We will educate the public by increasing the number of visitors to Gunston Hall. Increase adult visitation by 5 percent per year.
      Measure Class:
      Other
      Measure Type:
      Outcome
      Measure Frequency:
      Annual
      Preferred Trend:
      Up
      Measure Baseline Value:
      Date:

      Measure Baseline Description: FY 2006 visitation

      Measure Target Value:
      5
      Date:
      6/30/2010

      Measure Target Description: 5 percent increase

      Data Source and Calculation: Visitation records.

  • We will expand outreach programs to the school age population in the Commonwealth and the Metropolitan Washington region.
    Objective Description
    The expansion of outreach programs to school children.
    Alignment to Agency Goals
    • Agency Goal: We will educate the public about George Mason and life in 18th-century Virginia.
    Link to State Strategy
    • nothing linked
    Objective Measures
    • We will increase outreach programs presented to school age children in the Northern Virginia area.
      Measure Class:
      Other
      Measure Type:
      Outcome
      Measure Frequency:
      Quarterly
      Preferred Trend:
      Up
      Measure Baseline Value:
      Date:

      Measure Baseline Description: Fiscal year 2006 outreach programs.

      Measure Target Value:
      5
      Date:
      6/30/2010

      Measure Target Description: Increase students by 5 percent.

      Data Source and Calculation: Visitation/outreach records.



Service Area Strategic Plan
5/23/2013   4:02 pm
Gunston Hall (417)
Biennium:
Service Area 3 of 3
Operational and Support Services (417 145 07)
Description

We will provide administrative support and maintenance of all facilities and grounds of Gunston Hall.
Background Information
Mission Alignment and Authority
  • Describe how this service supports the agency mission
    Administrative support is provided by the director, administrative and visitors services staff, public relations and development staff, and building and grounds maintenance staff. These staff members perform administrative, clerical, fund-raising, public relations and maintenance duties and oversee staff and contractors performing these duties which allow the curatorial and educational staff to present George Mason's story to the visiting public.
  • Describe the Statutory Authority of this Service
    The Deed of Gift from Louis Hertle dated February 25, 1932 presenting Gunston Hall to the Commonwealth of Virginia as a memorial to George Mason to be managed and supervised by a Board of Regents comprised of members of The National Society of The Colonial Dames of America.

    Section 2.2-208. Position established; agencies for which responsible; powers and duties.

    Section 23-295. Board of Regents of Gunston Hall; Board of Visitors for Gunston Hall.

    Section 23-295.1.
Customers
Agency Customer Group Customer Customers served annually Potential annual customers
Walk-in Visitors (adults and children) Adults and children 11,000 25,000
Special Event Attendees (events, seminars, classes, etc.) Adults and children 5,500 11,000
Pre-scheduled tours Adults and children 2,500 10,000
Researchers -- on site Scholars and students 25 50
Researchers -- off site Scholars and students 250 500
Local and National School Students -- on site school students 10,000 12,000
Local and National School Students -- off site school students off site 2,000 4,000

Anticipated Changes To Agency Customer Base
The customer base is increasing in the Northern Virginia area and is becoming much more diverse. We anticipate serving a larger number of people and expect them to be coming from a more varied background.

The aging population presents an opportunity to increase visitation because they are a part of the population which has more leisure time and traditionally visits historic property and museums.
Partners
Partner Description
[None entered]
Products and Services
  • Factors Impacting the Products and/or Services:
    [Nothing entered]
  • Anticipated Changes to the Products and/or Services
    [Nothing entered]
  • Listing of Products and/or Services
    • Administration and maintenance of the site.
    • Tours, special events, school outreach, community education.
Finance
  • Financial Overview
    Employee salaries and benefits, utility charges, maintenance fees and insurance are paid in this service area. Gunston Hall's general fund budget is no longer sufficient to cover these salaries and fees.
  • Financial Breakdown
    FY 2011    FY 2012
      General Fund     Nongeneral Fund        General Fund     Nongeneral Fund  
    Base Budget $385,670 $169,872    $385,670 $169,872
    Change To Base $0 $0    $0 $0
               
    Service Area Total   $385,670  $169,872     $385,670  $169,872 
Human Resources
  • Human Resources Overview
    This service area includes administrative and clerical personnel, fund-raising, public relations, and maintenance workers.
  • Human Resource Levels
    Effective Date      
    Total Authorized Position level 9    
    Vacant Positions 5    
    Current Employment Level 4.0    
    Non-Classified (Filled) 1    
    Full-Time Classified (Filled) 3    breakout of Current Employment Level
    Part-Time Classified (Filled)    
    Faculty (Filled)    
    Wage 2    
    Contract Employees    
    Total Human Resource Level 6.0   = Current Employment Level + Wage and Contract Employees
  • Factors Impacting HR
    The ability to hire and retain qualified personnel. Reduced funding has resulted in vacant positons.
  • Anticipated HR Changes
    No changes are anticipated at this time. Additional funding would allow Gunston to fill vacant positions.
Service Area Objectives
 
  • We will ensure that resources are used efficiently and programs are managed effectively, and in a manner consistent with applicable state and federal requirements.
    Objective Description
    We will administer Gunston Hall in a manner consistent with state and federal policies and procedures while maintaining the historic integrity of the site and making it available to the visiting public.
    Alignment to Agency Goals
    • Agency Goal: We will provide administrative support necessary to maintain the structures and accommodate visitation.
    Objective Strategies
    • Maintain an understanding of the applicable state and federal laws applying to the administration of Gunston Hall.
    • Maintain and preserve the site in the appropriate manner.
    Link to State Strategy
    • nothing linked
    Objective Measures
    • Percent of Governor's Management scorecard categories marked as meets expectations for the agency.
      Measure Class:
      Other
      Measure Type:
      Output
      Measure Frequency:
      Quarterly
      Preferred Trend:
      Up
      Measure Baseline Value:
      80
      Date:

      Measure Baseline Description: Baseline is fiscal 2005 percentage of achievement. 80 percent.

      Measure Target Value:
      100
      Date:
      6/30/2010

      Measure Target Description: Optimum target is 100 percent compliance.

      Data Source and Calculation: Data Source is the Governor's Scorecard; percentage of areas in which compliance is achieved.


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